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Jonathan’s Card: Starbucks Shuts Down Social Experiment Over Fraud Concerns

Posted by admin | Posted in social networking | Posted on 13-08-2011

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Jonathan Stark’s community-giving Starbucks Card is no more. At 7 p.m. PT Friday, Starbucks reluctantly pulled the plug on Stark’s pay-it-forward social experiment following allegations of fraud or misuse.

Starbucks made the decision to shut down the communal Jonathan’s Card, already in violation of Starbucks Card program terms, after it came to light that funds were being misappropriated.

Adam Brotman, vice president of digital ventures at Starbucks, phoned Stark earlier Friday evening to inform him that the card would be deactivated. Starbucks, he says, was rooting for the experiment from the sidelines, even though the company’s terms do not permit the use of shared registered cards.

Read the full article: Mashable!

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